Some 3,000 odd miles away in San Francisco, a bonfire on a foggy night at Ocean Beach isn’t exactly the same. In search of a way to get my summery s’mores fix, I checked out Spark Social’s celebration of National S’mores Day at their neighborhood space in Mission Bay. Collaborating with Highwater Brewing, Spark Social’s venue featured all the things one would need to celebrate a summertime classic treat: cozy fire pits, table roasting stations, s’mores kits using milk and dark varieties from local chocolate company TCHO, you name it. Being surrounded by San Francisco’s influx of new and contemporary architecture, the energy—and sugar content—of this evening reminded me of those childhood hot summer nights back on Cape Cod’s beaches.

Spark Social is all about creating a vibrant community space in this neighborhood and integrating street food into their events—so, naturally, there was no shortage of good grub. (Forget the sad, rubbery hot dogs and other sub-par camp food.) Also, a giant version of Jenga, amongst other games, called my name; the only responsible, polite thing to do was to answer that calling.

The evening would not have been complete without Highwater Brewing’s featured Campfire Stout, with subtle notes of marshmallow, graham cracker, and chocolate. I could talk about how well these notes paired with the s’mores I wolfed down, but to put it simply, this brew was just damn good.

However, if you missed Spark’s event, and maybe if National S’mores Day wasn’t on your radar, it’s not too late to celebrate! ShakeDown SF on Geary has a s’mores flavor, using a toasted marshmallow base and house-made graham crackers, and DOUGHP sells their rad “This S’more Is Hella Lit” cookie dough that can be eaten raw or baked. Or, you could follow Dandelion Chocolate’s lead and make your own s’mores bar using their bean-to-bar chocolate. 

Either way: I—and, likely, you too—have never had a s’more I didn’t like.

// 601 Mission Bay Boulevard North, SoMa, sparksocialsf.co

We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 4We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 80We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 30We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 80We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 43We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 36We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 19We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 16We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 75We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 93We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 91We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 25We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 38We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 2We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 8We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 25We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 53We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 3


title: “We Went To Spark Social S National S Mores Day Celebration And We Are Drooling” ShowToc: true date: “2022-12-27” author: “Johnny Woolwine”


Some 3,000 odd miles away in San Francisco, a bonfire on a foggy night at Ocean Beach isn’t exactly the same. In search of a way to get my summery s’mores fix, I checked out Spark Social’s celebration of National S’mores Day at their neighborhood space in Mission Bay. Collaborating with Highwater Brewing, Spark Social’s venue featured all the things one would need to celebrate a summertime classic treat: cozy fire pits, table roasting stations, s’mores kits using milk and dark varieties from local chocolate company TCHO, you name it. Being surrounded by San Francisco’s influx of new and contemporary architecture, the energy—and sugar content—of this evening reminded me of those childhood hot summer nights back on Cape Cod’s beaches.

Spark Social is all about creating a vibrant community space in this neighborhood and integrating street food into their events—so, naturally, there was no shortage of good grub. (Forget the sad, rubbery hot dogs and other sub-par camp food.) Also, a giant version of Jenga, amongst other games, called my name; the only responsible, polite thing to do was to answer that calling.

The evening would not have been complete without Highwater Brewing’s featured Campfire Stout, with subtle notes of marshmallow, graham cracker, and chocolate. I could talk about how well these notes paired with the s’mores I wolfed down, but to put it simply, this brew was just damn good.

However, if you missed Spark’s event, and maybe if National S’mores Day wasn’t on your radar, it’s not too late to celebrate! ShakeDown SF on Geary has a s’mores flavor, using a toasted marshmallow base and house-made graham crackers, and DOUGHP sells their rad “This S’more Is Hella Lit” cookie dough that can be eaten raw or baked. Or, you could follow Dandelion Chocolate’s lead and make your own s’mores bar using their bean-to-bar chocolate. 

Either way: I—and, likely, you too—have never had a s’more I didn’t like.

// 601 Mission Bay Boulevard North, SoMa, sparksocialsf.co

We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 52We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 84We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 2We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 89We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 3We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 60We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 5We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 51We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 60We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 93We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 44We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 72We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 49We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 73We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 57We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 61We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 11We Went to SPARK Social s National S mores Day Celebration and We are Drooling - 58